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WE’VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK
The Feeling Is Mutual
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.
Navigating Seasonal Changes: Adapting Your Routine
Just as we swap our wardrobes when the seasons turn, our hair care needs a seasonal transition. Environmental factors like humidity, temperature, and UV exposure change throughout the year, and our hair reacts to these shifts. By staying ahead of the weather, you can maintain consistency in your hair’s health and appearance year-round.
Summer: Shielding Against the Elements
Summer brings intense sunlight and often increased exposure to water from various sources. UV rays can actually degrade the proteins in your hair, leading to color fading and dryness. During these months, the focus should be on protection and purification. Using products with UV filters and ensuring you rinse your hair thoroughly after outdoor activities can prevent the hair from becoming parched and straw-like.
Winter: The Battle Against Dryness
In winter, the air becomes much drier, both outdoors and inside due to heating systems. This lack of humidity leads to static and extreme dehydration. Your winter routine should prioritize “sealing” moisture into the hair. Heavier creams and rich oils become essential tools during this time. It is also a period where the scalp might become more prone to flaking, requiring extra attention to hydration and soothing ingredients.
Spring and Autumn: The Transition Periods
These seasons are about preparation and recovery. Spring is the time to trim away the damage from winter and start fresh with lighter formulas as humidity rises. Autumn is about repairing summer damage and building up the hair’s strength before the cold hits. Consistent deep conditioning during these transition phases acts as a safety net for your hair’s overall health.